///marketingvivo

Castellano:La idea:Comunicar el lanzamiento del Nokia 5800 XpressMusic con pantalla táctil, transformando una lona convencional en un circuito interactivo a través de diversas historias audio-tacto-visuales.El desarrollo:Loa resultados:Durante 21 días 145.000 personas vivieron la experiencia conectándose con sus sentidos.
English:The idea:The main objective was to create awareness for the Nokia-5800, during the launch period, in order to boost sales at Xmas time.
The idea was to transform a conventional giant billboard in an interactive experience, involving consumers into a sense experience that showed the Nokia-5800 product features in a relevant manner.
The development:The results:During 21 days, over 145.000 people enjoyed the experience.
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